Before the meeting I had a lot of plans but I didn’t know exactly how we could fit it in or even make it work, sitting down and writing everything down and actually looking at the logistics side of things instead of just saying yeah we’ll do this on the day made it seem more executable. Also big thing is the discussion we had about collabs I always just look at it like why should I collab with them if we are the ones paying for the content however when you said if you look at it from a different perspective both parties can benefit from it and also helps you with the specific brand down the line. I usually say we gotta do this and we gotta do that, but actually having a plan going into things rather than just winging it out on the day is soo much better.
I turn tradies into their own media team.
Filming is my trade. Eight years behind a camera, three years of real businesses paying me. Now I teach plumbers, painters, electricians and cleaners to make their own content in house. Phone, laptop, AI. Instead of paying an agency thousands a month.
The tradie who knows he needs content but doesn't know where to start.
You do good work. Word of mouth got you here. But word of mouth has a ceiling, and the bloke down the road with worse work and a better Instagram is getting jobs that should be yours.
- You're on the tools all day and content feels like a second job.
- You've got a phone, not a laptop, and you're not learning editing software.
- You get to a job and have no idea what to point the camera at.
- An agency quoted you $500 to $1,000 a week and you closed the tab.
- You posted a few times, got nothing, and decided content doesn't work. Random doesn't work. A system does.
Watch these two first. They show the whole system.
Long form on YouTube, filmed on real jobs. A new one every two weeks, reels in between on Instagram and TikTok. The Blueprint for each video is waiting in the community.
Play on YouTubeSave Thousands on Videographers & Do This Instead
Play on YouTubeHow I'd Create Content as a Busy Tradesman in 2026
The systems, written down.
Every video I make comes with a Blueprint you can download and run on your phone. They live in a free, private community. Join, grab them, and use the thread in there to tell me what's actually getting in your way. That's what the next video gets made about.
The 3-Stories-1-Reel Blueprint
Turn every job into a day of content that brings the next customer. Three stories per job, one reel a week, no editing software.
The Beginner Shot List
What to point the phone at on site, in what order, so you never stand there guessing. Print it, stick it in the ute.
The Tradie AI Prompt Pack
One job in, a week of captions, hooks and posts out. Copy, paste, done on your phone between jobs.
From the owners I've worked with.
Their words, their name, their business. When they've got a number, the number goes in too.
Two ways to do this.
Learn it and run it yourself, or have me run it for you. Either way it starts with a call, and the call is free.
I teach you to do it.
You and your phone, my system, until it's running without me. We start on a call, I build the plan around your trade, and I stay on it with you until you're posting on your own.
- A plan built for your trade, not a generic content calendar
- Your own shot list and a posting rhythm you can actually keep
- If you want it hands on, I come to your site and we film a real job together
I do it for you.
I come to your sites, film the job, cut the content and hand it over ready to post. For owners who want it done properly and don't want to hold the phone.
- Shoot days on your jobs, not in a studio
- Short videos for Instagram, TikTok and YouTube, plus a hero film for the website
- The ideas and scripts are mine. Approving them is all you do.
Every conversation starts with a free strategy session.
One hour on a call. You leave knowing exactly what to film and why, whether or not we work together after. Two things I ask for in return: a short testimonial at the end, and a referral if you know another tradie who needs this.
The questions I get on the first call.
If yours isn't here, ask me on the call or in the community. I answer every one myself.
Do I need a proper camera?
No. Everything I teach starts on the phone you already own. The gear ladder is there if you ever want it, and most owners never need it.
I'm not good on camera.
You don't have to be. The system films the job, not a speech. Before, during and after, from one spot. Talking to camera comes later, only if you want it.
How much time does it take?
About ten minutes a day on site once it's a habit, plus one reel a week. If it's taking longer than that, the system is wrong, not you.
What does it cost?
The Blueprints, the community and the first call are free. Paid help gets quoted on the call, once I've seen your business, because the plan changes with the trade.
Do you work outside Sydney?
Yes. Done-with-you runs on calls, so anywhere works. Done-for-you is Sydney and surrounds.
Sydney based. I started out filming for the businesses of people I trained with, then car dealerships, construction companies, gyms, clothing brands, food trucks and cleaning companies. Somewhere in there I sat down with a couple of the owners I'd been filming for and taught them to do it themselves. It worked, and it changed what I think this job is.
Nobody else sits in my lane. The AI guys can't hold a camera. The camera guys don't serve business owners. I run this exact system on my own channel, so everything I hand you is something I use myself.
What you won't get from me. No AI avatars, no gimmick edits, nothing I wouldn't stand behind. Real footage, real craft, and AI only where it saves you time.
What inspired this.
Built so my family finally has something to fall back on, after years without pillars to stand on. And so one of the first recognisable names in this space comes out of the hood in Sydney.
I didn't grow up with my parents. From when I was five until my mid-teens I was raised by my grandmother, who didn't speak a word of English, and my auntie, who had just finished uni and just got married when she took us on. Money was tight. Everyone at school had a phone. I didn't.
Nobody told me a phone could be a way to make a living. I learned it the hard way: years of watching other people's advice, vlogs and content, then doing what I was good at and finding out people would pay for it, and that the more I did it, the more I could charge. The first real chance came from my gym and the brothers who trained there. They gave me the confidence to charge properly, and every client since came off the back of that.
My biggest struggle was never the work. It was direction. Nobody hands you the unwritten rules where I come from, and most of the boys I grew up with are still stuck in the same postcode because of it. So that's what this is. Direction, strategy, organisation, time management, the tactics that actually work right now, and a genuine brotherly service that makes you feel part of the Blueprints family. Not just a camera.
It's for the owner who started further back than I did. A plumber working for himself on the edge of the city, good at the job, with nobody to show him how to film it, edit it, post it, or think about it as a business. If that's you, you're who I built this for.